In celebration of the hundredth anniversary of Coco Chanel’s masterpiece, No 5, the iconic brand arranged an exhibition which would bring Chanel’s influences and references to life in Paris’ iconic Palais De Tokyo.
We were tasked to design a brand and marketing campaign for the experience, entitled No 5 Culture Chanel. This brand needed to be at once as elusive and iconic as the fragrance, and as the woman herself.
After poring over historical documents and exploring numerous design directions, we decided to create something new from existing references: a synthetic image of the No 5 bottle which was drawn from dozens of unique designs across the decades.
Serving as narrative story and reference guide for the exhibition, we designed the site to be elegantly simple to navigate, its responsive design allowing visitors to call it up at any time during their trip.