Gagosian
Gallery.

Situation

The Gagosian Gallery represents some of the world’s most celebrated artists and hosts shows across its global network of galleries that bring some of their most celebrated works together.

Challenge

Collectors and historians alike have been seeking new technologies to explore artwork and gain unprecedented access to these shows; how could the traditionally-printed gallery catalog keep up with the times?

Solution

Reinvent the catalog in the form of a free iOS app which employs unique interaction schemes designed to bring viewer and artwork closer than ever before.

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Issues, published quarterly, are managed via a download manager which gave readers the freedom to manage the file size of the app. Each issue was navigated by way of a pasteboard of current or upcoming shows.

Features were uniquely designed experiences, collecting multiple shows or works from a single artist and revealing them through unique editorial methods. Essays, historical images and video interviews accompanied these prominent works.

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Our team designed unique tools to explore the process and detail of many of these works: the picture explorer layered a number of process images, provided by the artists or from estates or archives, in a unique tool which shows the various stages of sketch and development of works.

Many contemporary artists were excited partner with our team, and allowed us access to develop their work into new interactions and motifs. Our living cover for a Hirst retrospective featured his iconic dot paintings translated into a gestural interaction, activated as the tablet is tilted and dipped.

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Through the use of new image capture mediums, the app is able to transport the viewer to the artwork like never before: a 360˚ video tour of two Serra sculptures immerses the viewer within the canyon-like structures of the works.

Each work is presented with provenance details, and can be viewed on its own, or alongside notes, background content and other supporting information.

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Multi-dimensional pieces pose a distinct challenge; we designed unique camera rigs that allowed our team to capture high resolution images across a wide field of view, simulating the act of walking around the piece as it hangs in the gallery.

For large scale, highly detailed works, we captured multiple images and developed software to stitch them together in real time, or a gigapixel zoom. This feature supports additional content overlays as the viewer zooms into the image.

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