Situation

Kith is a boutique New York sneaker retailer, the mastermind of owner and sneakerhead Ronnie Fieg. Their nontraditional storefront in NoHo offers a unique opportunity for out-of-the box design.

Challenge

Super Green, a collab with Asics, was going to be big news for fans of the Japanese sport and streetwear brand. Kith tasked our team with doing something big an memorable with their space for the day of the drop.

Solution

Taking full advantage of the courtyard, bleachers and surrounding space, we created a launch design in less than a week that took the Super Green name to heart.

Kith SG 1Kith SG 1
Kith SG 3Kith SG 3

With time and budget both tight, our team kept materials simple, and focused on working with the environment at hand, taking over the narrow brick courtyard. 

We retained a bit of the playful vibe of Brooklyn-before-it-was-Brooklyn, with a pair of Asics tossed over a line, hanging overhead. 

Kith SG 5Kith SG 5
Kith SG 2Kith SG 2
Kith SG 6Kith SG 6