With the end of manned missions for the forseeable future, NASA was faced with a real problem: how to maintain high levels of public interest and curiousity about the wonders of our solar system without the drama of human connection.
Design a web platform and content series which captures the spirit of exploration and adventure, while maintaining interest over the course of a nearly 3 year trip to our system's largest and most mysterious planet, Jupiter.
A flexible platform which has undergone several design evolutions as the mission unfolds, the site contains a narrative journey told in video, animation and interaction, along with features never seen in a NASA mission before, like JunoCam, a community for amatuer astronomers to select the craft's next areas of scientific focus.
Each of the site's graphics and visualizations are painstakingly accurate, backed by the collective knowledge of over 100 NASA and JPL contributors: the star field which makes up the site's background is not embellished, but represents the sky viewed from the norther hemisphere at the time at which the craft reached Jupiter.
Connecting with the public and inspiring people to learn more about the mission, the spacecraft, and the discoveries NASA hoped to find, we enlisted Bill Nye (the Science Guy) to come back to the small screen for his first appearances donning the lab coat in years.
Content was developed working closely with the mission team, ensuring that any renderings were both entertaining and informative, as well as 100% true to the standard of our latest scientific understanding. We were also given unparalleled access to content from within the walls of JPL.