Ocean
Health
Index.

Situation

An initiative of Conservation International, the Ocean Health Index project was begun as a framework to assess the global health of the world's bodies of water, measured against 10 human goals for living in coexistence with our oceans.

Challenge

Design and develop a brand communication platform that presents the Index's data, research, and methodology in a way which serves the needs of policy makers and business, the media and the general public.

Solution

My team designed and architected a website which organizes the underlying principles of the Index into a set of Goals and their Components, reveals the current and past scores of every country's EEZ around the world, and provides talking points to lobby for improvements.

In order to display the maximum amount of content efficiently, the site was designed with long-scrolling pages, with content and imagery flowing seamlessly together. The home page builds the case for the Index's methodology and guides viewers to discover their own country's score.

Shareable data visualizations illuminate each Goal and Component of the Index, and help paint the picture of the complex factors at work in the assessment of the entire globe's oceans.

At every step, we use visualization to enhance the messages inherent in the data. Comparative tools became critical for policymakers and lobbyists who needed a resource to help develop simple, direct messages.

As the foundational elements of the Index, the ten Goals represent our relationship with the oceans, and each are made up of a series of Components: these pages tell the story of the complex methodology of the Index.