In the world of media, streaming music is seen as second tier. Spotify needed to shift that perception by showcasing the power of its personalized audience data and turning that into an immersive story for brand partners, media managers and creative agencies around the world.
Across an aggressive calendar of events around the world, we developed the creative strategy and produced the experiences, architected with multiple layers of content—both guided and self-driven—which formed the narrative that kept pace with their product development throughout 2016.
Dmexco brings the latest in adtech together under one roof in Cologne each year, and this year Spotify showed up as never before. Building on the foundation laid out earlier in the year, the narrative took the form of a sinuous plinth that showed seamless flow of features across Spotify's partnerships.
Near the end of the year, Spotify prepped the launch of their biggest new ad product, Branded Moments. Our end-to-end narrative connected with Spotify's media agency attendees by asking guests to authenticate their own Spotify account as part of an RSVP. This allowed us to customize presentation content, collateral, and the event experience to showcase unique listening trends within each agency and city.